HOw I work

leadership principles

Lead with Integrity and Transparency

Model behaviors like active listening, clear communication, and follow-through. Be honest about your own capacity and commitments—this sets a foundation of trust and realism that strengthens the team.

Nurture Individual Growth

Invest time in understanding each team member’s motivations, inside and outside of work. A genuine commitment to their growth builds a strong, connected, and resilient team dynamic.

Cultivate Curiosity

Encourage team members to go beyond problem-solving by seeking out new challenges. Curiosity about the product, users, and the design field drives innovation and keeps our approach dynamic.

Clarify the “What”, not the “How”

The role of a manager is to clarify the outcome without dictating the process. Guide the team toward desired outcomes and coach them to develop their own solutions, balancing support with autonomy.

Pass the Torch

Recognize and leverage the strengths and goals of each team member. Provide them with opportunities to lead, allowing the team to grow and excel together.

MY WORK ETHOS

Collaboration over Heroism 

Lean into the expertise around you. Great solutions come from collective knowledge, so work with team members across functions to enrich the design process.

Tailor the Approach to the Problem

Not every challenge requires the same approach. Before diving in, assess the problem, stakeholders, audience, and timeline, then choose the method that will drive the best outcome.

Vision + Action

Craft a clear vision and align it across teams. Secure buy-in to ensure everyone is moving toward the same goal, and hold yourself and others accountable for delivering on that vision.

Know when to say No

Balance commitments with the capacity to deliver quality work. Recognize priorities, clarify them when needed, and avoid spreading yourself too thin.

speak the business of design

Make the value of design tangible by setting measurable objectives aligned with product KPIs. This ties design work to business outcomes and makes its impact clear.